How Can I Prevent Stretch Marks While Pregnant?

Renee Rouleau phytolipid comfort cream

Stretch marks can be genetic, so if your mother got them during her pregnancy, then more than likely you will too. But the key to stretch marks is to focus on preventing them, since getting rid of them is extremely difficult – if even possible.

To prevent stretch marks, you must moisturize, moisturize, moisturize. Keeping the skin on the stomach moist can help prevent stretch marks because when the skin’s moisture lipid barrier is intact, the skin is stronger and more pliable, causing less injury and trauma to the skin when slowly stretched over the course of nine months.

What ingredients will moisturize the skin the best?

You may have heard that cocoa butter is best for moisturizing but truthfully, the best ingredients for keeping the skin on the stomach moist (just like on the face) are lipid-rich oils like linoleic acid, soybean sterols, jojoba oil, phospholipid, borage oil, kukui nut oil, grapeseed oil, squalane and rose hips seed oil. These help to repair the skin’s protective barrier to help keep the skin strong and less resistant to injury of the skin tissue. But I certainly know many women who had great results with cocoa butter…

Along with using a regular moisturizer at least TWICE  during the day, I suggest using Renée Rouleau Pure Radiance Mask at night to give an added boost of moisture repair. Pure Radiance Mask contains many lipid-rich oils that can help prevent stretch marks. Before bedtime, apply a thin coat to the stomach and massage in circular motions until all is absorbed. Do not rinse.

How should I apply moisturizer to my belly?

When applying moisturizer, massage in a circular clockwise motion, which follows your stomach’s natural digestive tract.

Why does the skin on my stomach get itchy?

The reason is because when the skin is being stretched, it creates tiny, invisible cracks in the skin’s moisture barrier allowing moisture to escape. This results in the skin feeling itchy, as well as looking visibly dry. So by moisturizing often, this will help prevent this from happening.

Regardless of which moisturizer you choose to use, studies have shown that the simple act of moisturizing and keeping the skin well-hydrated can really make a big difference in the prevention of stretch marks, so load it on – and often! Just like caring for the skin on the face to prevent wrinkles, it’s much easier to prevent damage than to repair damage.

Which Skin Care Ingredients Should You Avoid if You’re Pregnant?

Read skin tips for those in their 40’s, 50’s and 60’s.

Which products are right for your skin? See our nine skin types and get products recommended.

For more expert skin advice, check out Skin Source–the A-Z guide on all things skin. Also sign up for our skin tip e-newsletter, follow Renée Rouleau on Twitter and like our Facebook page. You’ll be your own skin care expert in no time!

Disclaimer: Content found on and, including text, images, audio, or other formats were created for informational purposes only. The Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or another qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website or blog.


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  1. Hey RR,
    Can anything be done for women with existing white stretch marks in terms of skincare products and diet?
    Thank you

    Posted By: Jabeen  | 


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