How to Wash Your Face (The Right Way)

a woman checking her face in the mirror

Updated 05/02/22. You might think you know how to wash your face. It’s obvious, right? Not so fast. There’s actually a correct way to cleanse your skin, and not everybody follows it (or is even aware of it). Keep reading for a step-by-step guide to properly cleansing your skin! Trust me, if you follow these simple steps, you’ll get the most out of your daily skincare routine.

How to Wash Your Face in the Morning

First things first. If you’re not washing your face in the morning, you should be. Trust me when I say that cleansing your skin in the morning is absolutely necessary! That’s because, at night, your skin secretes toxins and sebum. You want to wash these off so your protective skincare products (like vitamin C serums and sunscreen) can work effectively.

Also, nighttime skincare products often contain ingredients that aren’t suitable for daytime use (such as retinol and exfoliating acids). These should be washed off each morning to avoid any potential reactions and irritation.

Step 1: Apply a Nickel-Size Amount of Gel Cleanser to DAMP Skin

Always make sure your skin is damp when applying a gel cleanser. That’s because water activates the cleansing agents. I suggest dampening your face as well as your fingertips for proper product dispersion.

Step 2: Massage in Circular Motions for 30 Seconds

This ensures you’re properly breaking down and removing excess oil and debris. Once you’ve massaged the cleanser into your skin for 30 seconds, it’s time to rinse. Make sure you rinse well so there’s no residue left behind.

Step 3: Wipe Your Skin (Optional)

This step is optional, but it can help remove any remaining debris or residue. Plus, it offers gentle physical exfoliation (the keyword here is gentle). Don’t use anything abrasive. Instead, reach for a facial sponge or washcloth. Personally, I like to use baby washcloths, because they’re more gentle.

Step 4: Follow Up With an Alcohol-Free Toner

After cleansing, you have 60 seconds to apply your next product before moisture loss occurs. I call this the “Golden Minute Rule,” and it’s one of the easiest ways to care for your skin. I recommend using an alcohol-free toner for a number of reasons (five reasons, to be exact), but one of them is to give your skin a quick boost of water-based hydration.

How to Wash Your Face in the Evening

Step 1: Apply a Quarter-Size Amount of Cleansing Lotion to DRY Skin

Cleansing lotions work to dissolve makeup, sunscreen, dirt, and debris that have built up on your skin throughout the day.  In this instance, it’s important to apply them to dry skin, so they don’t become diluted. When they’re undiluted, the emollients in the cleanser will attach themselves to emollients used in makeup to properly break them down. The result? Clean, makeup-free skin.

Step 2: Massage in Circular Motions for 6o Seconds

You want to massage cleansing lotions into dry skin for a full 60 seconds. After that, wet your fingertips and massage again for an additional 15 seconds. This will thoroughly break down makeup and sunscreen. After that, rinse well.

Step 3: Wipe Your Skin (Mandatory)

A washcloth or facial sponge is mandatory for evening cleansing. That’s because broken-down makeup must be physically lifted off the skin. You’ll notice that once you wipe your skin with a washcloth or sponge, the makeup will appear on it.

Please bear in mind that a cleansing lotion won’t give you that super “clean” feeling that gel cleansers do, simply because it’s a gentler form of cleansing. With that said, if you use a cleansing lotion the way I have suggested, you can trust that your skin will be clean and makeup-free.

Step 4: Follow Up With Your Next Skincare Product

This can be an alcohol-free toner like you used in the morning. It can be a serum, it can be a moisturizer, or it can be all three in succession. However, for people who are prone to breakouts and have worn heavy makeup throughout the day, I recommend using a mask to reset the skin and help control breakout activity.

After cleansing, apply a layer of a pore-clearing gel mask, like the Rapid Response Detox Masque for a minimum of five minutes. (You can leave it on up to 15 or 20 minutes for additional hydration.) Once you rinse that off, proceed with toner, serum, and a moisturizer formulated for your skin type. This mask can be used every night post-cleansing to help keep the skin looking clear.

Next, read up on 9 surprising cleansing mistakes you need to stop making!

Disclaimer: Content found on and, including text, images, audio, or other formats were created for informational purposes only. The Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or another qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website or blog.


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  1. Hello Renée, and thank you so much for all the articles you do. I have a couple of questions :
    1. you are saying a facial sponge or washcloth is mandatory for evening cleansing because make-up needs to be lifted off physically, but doesn’t finger massaging do that, and isn’t it sufficient especially if followed by rinsing and a gel cleanser (see 2.)? I have a very sensitive skin prone to rosacea and broken capillaries, which is why I want to be extra gentle. If you think it’s not sufficient, what would be the gentlest way in your opinion? Maybe a Konjac sponge?
    2. what is the difference between a cleansing lotion and a cleansing milk? I am French so not sure about all the terms. I am currently double cleansing with a gentle milk cleanser (“lait démaquillant”) by Avène then a gentle, soap- and sulfate-free gel cleanser from Bioderma.
    Thank you for your time!

    Posted By: Leav  | 

    • Great questions! Cream and milk cleansers are different names for the same thing. Essentially this is any cleanser that does not foam. Removing with a warm damp sponge is the best way to remove a cream cleanser. Since they do not foam rinsing is not needed. Cloth removal is the fastest and most effective way to start with a clean slate. It is just as much about removing the cleanser itself as it is removing makeup. I prefer to use baby burp cloths to remove product because they are so soft.

      Since you have very sensitive skin I would avoid double cleansing and reserve that for days you wear a heavy makeup application. Cream cleansers are effective enough to cut through light makeup and sunscreen, since double cleansing is optional.

      Posted By: Renée Rouleau  | 


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