Have You Gotten Your Moles Checked Lately?

Melanoma is increasing faster than any other cancer in the United States. Ten years ago, it was unusual to see someone under 40 with melanoma. Now it is common for people in their 20’s and 30’s to be diagnosed with melanoma. Reports indicate that there are more deaths from skin cancer than from any other form of cancer.

To prevent sun damage, be sure to use a UVA/UVB broad spectrum moisturizer 365 days a year, inside or out, rain or shine. Try our Daily Protection SPF 30.

Getting a yearly mole check-up is so important to your health. Schedule an appointment with a dermatologist… Read more


Does Foundation Makeup with Sunscreen Give Enough Sun Protection?

reneerouleau_qandaKnowing that the #1 cause of wrinkles comes from UV exposure, it’s so important to wear sunscreen 365 days a year.

If you apply a regular non-SPF moisturizer to the face and then apply a foundation with an SPF over it, the sunscreen in the makeup has a difficult time penetrating through the moisturizer to effectively coat and protect the skin cells. I highly suggest using a sunscreen moisturizer directly on the skin first to adequately deliver the specified SPF (as long as you apply it generously) and then apply foundation makeup with SPF for additional protection… Read more


Do I Need to Wear Sunscreen in the Winter?

essentialprotect_reneerouleauThere are two types of rays—UVA and UVB.

The UVB rays (the ones that cause your skin to burn or tan) aren’t as strong in the winter months, therefore your skin is at less risk for a sunburn.

The UVA rays (the ones that cause skin aging and skin cancer) are approximately the same strength year round and can penetrate through clouds.

Daily use of sun protection is an absolute must—365 days a year, rain or shine, inside or out (UV rays come through windows in your office, home or car). Make sure you have your sunscreen built right in to your moisturizer so you only need to apply one product… Read more


5 Skin Care Tips for Skiing from Renée Rouleau

pure_radiance_maskIt’s winter and that means skiing. Before you go, be sure to prepare your skin from the elements with these helpful skin care tips!

 1. Did you know that the ski slope is a huge sun reflector? Applying sunscreen generously before hitting the slopes is an absolute must. Be sure to apply at least every two hours because sunscreen breaks down when in contact with direct sunlight… Read more


It’s All About Prevention. Make Your Skin a Priority—Now

reneerouleau_dailyprotectionspfWe know so much more about skin than we ever did, and the research continually confirms that the choices YOU make in caring for your skin will far outweigh your genetic attributes.  It all starts with daily use of sunscreen. Back in the 1970’s, having a suntan was considered a skin-healthy thing to do. Who knew that one day we would live to regret sun reflectors, baby oil and iodine?

The ones who can most benefit from today’s knowledge are those in their teens and 20’s. The choice is yours as to what you want your skin to look like in the future—and you must start today… Read more


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